Planning to launch your start-up? Capitalize on the power of Social Media Marketing – the affordable and best prevailing option at the moment!
Here are a few guidelines to develop your skills and your business. You don’t need more!
1. Become a Researcher
Refrain from wasting precious time and money. After all, time is money. Before jumping right into your social media updates, invest your time in Social media updates. A convoluted approach is the need of the hour for Start-up marketing strategies. Do your research before embarking on the journey of a very promising strategy of Social Media Marketing. Know your audience. Rework and brainstorm your existing business plan keeping in mind the media behaviors.
2. Know the platforms of your audience
Magnify your marketing goals by doing a full market survey. Audience benchmarks to be kept in mind:
- The site of your target market
- Media Platforms used often
- Frequency of visits
- Time invested online
Choose your platform wisely. Go for the ones with the most traffic, thus reaching a more broad audience.
3. Stay on the same handle for every platform
Be available when they look for you! Your followers will find it easy if you are on the same handle for every platform. This will make them come back for more. Make your brand identity strong and unique. Be extraordinary while being simple and easy to understand.
4. Elevated Social Media Marketing Plan
Creating an elevated Social Media Marketing Plan speaks for itself. On completing your research, start planning for each platform. Too Specific a Plan might obstruct the process, so be flexible. Start your Weekly or Monthly goals with practicality. Let it start with few, say ten followers.
Broaden as you go up. Be realistic. If you reach twenty from ten with a specific time, a pat on your back. Communicate regularly – Remember to be Short and Sweet!
5. NO Jack- of-all-trades- master-of-none- thing
Long to be on every platform? Agreed, it is tempting! Better to concentrate on a lone platform rather than too many. Being everywhere doesn’t always mean more exposure. The more you stick to fewer platforms where your targets are, the more likely you are to get the desired and better outcome.
6. Build a brand personality
Even a small pre-revenue start-up can leverage a brand personality to make it exceptional. A recognizable and loved brand is a precious asset. The overall perception of your audience defines it. Define your say on the remarkability of your product in the market. Observe and get what your audience wants. Go with it.
7. Consistency – The hallmark of the unimaginative
Consistency showcases your accountability. Once you have defined the right platform and are armed with a marketing plan and an attractive brand personality, it is time for you to keep your customers glued to your company.
Can you think of a way other than being consistent?
Be predictable on timely updates. It will make your audience rely on your promptness and accountability. Regular posting is way better than overdosing on a single day. So go slow but be steady. Timely and adequate information when given in equal doses reaches a broader mass than an overload of information in one go!! You will be sought and found easily.
8. Optimize social interactions using automated tools
Welcome to the pool of social interactions. Use widely available automated tools to get what you want. Marketing automation tools go a long way in scheduling and deploying the media from one single dashboard. So Use them!
Many more are available if researched. You can find, streamline and automate more with products like these. You just need to find time to zero-in on the one you need, and when done, you will find time in your hands to go for other tasks.
Final Thoughts
Though a bit complicated initially, Social media marketing can do wonders for Star-tups!
Master the basics of Social Media Strategies, and the rest will follow. With all of the above carefully chosen guidelines, you will be able to start smart. Add in your own research and planning as you go higher. For more insights, talk to our experts – we will equip you with appropriate digital strategies.
