In today’s online marketing landscape, the truth is that clients comment on brands, and good brands listen to them in numerous different digital platforms. One of our main aim as a digital strategist and marketing agency is to build a better brand environment for our clients that invites consumers for interactions, and through these interactions, collect demographic and preference information. With this customer information, we will better position them to lead the race.
One of the leading ways to collect customer data is by setting up a demand generating (rich media) digital environment, such as a webcast, video, or podcast; another good digital option is a website resource center. Even though the popular platforms, such as Facebook, LinkedIn, and Twitter lead the space, other channels also provide a whole load of vital data for you to decide on. Productive media strategies can provide you with more engagement control and customer information (data), for sales leads, digital and e-mail campaign strategies.
A company resource center allows your customers to research your product or service, and as necessary, will enable you to capture user information. This data can be converted into sales leads (where customers are in the buying cycle). Your resource center should include not only white papers, but more importantly embedded rich media and events.
In the digital world, customer demographic and preference information typically comes from email correspondences, social media, web site interactions, and transactions. This data can be collected by using forms, which provide the customer with a digital space to put their personal (preference) and business (demographic) information into.
By adding a systematic approach to managing your digital data, such as using sufficient media demand generating strategies, data collection, normalization, and lead scoring, you will experience more excellent success rates with your digital strategy and digital properties. Why, because you will know where to find your customers, how to engage with them, and how to give them what they want, so they come back. These processes should be part of the digital strategists planning process because they are rooted in the digital engagement process.