If you are on the look- out to increase your sales by analysing your competitor’s negative
reviews, their discounts etc. then Web Analytics is for you. It collects, reports and analyses website data. It helps in calculating web traffic. To learn how to leverage your business using Web Analytics, we have provided a few of our observations below:
Ascertain traffic and target those areas:
Add value to your advertising media. Investigating the regions where the sales is more will give you an idea to focus on such geographies to advertise.
Knowing where and why it doesn’t sell will help in boosting your sales in those regions, provided you are able to solve the mystery. Demographics will help a lot in targeting the right audience.
Possess an ideal end result in mind when you see traffic in your site. Specific goals like sign ups, sale could also be considered.
Think in your customers shoes:
Find out what exactly the customers need. Use Site Search data to find out the terms used by customers to get what they are looking for.
In addition it gives you specific data of where the customer has landed in your page and in turn will help in analysing where to place your data.
Let’s discuss Conversions:
Remember the 80/20 rule – 80% of the effects are derived from the 20% of the clients. No
point in just having traffic, converting them into potential buyers is the trick up the sleeve. Small conversions are better than a long queue of just visitors.
If the traffic is good but people leave as soon as they come, get to the bottom of it by
checking the place where the exit rate is high. Minimise the percentage of exiting people by rectifying and it will go a long way in retaining others.
Bounce rates are, to an extent, bad signs. Keep them in check!
Identify and Utilise Top Traffic sources:
Recognise the source from which you can have the biggest impact with least struggle. A few adjustments and prominence here and there will attract a crowd to your site.
Leverage the top traffic sources to its maximum capacity to ensure better results. A careful watch on your sources will provide a congregation of helpful insights and also prevent risks.
Be vigilant for new sources of traffic which can be advantageous for your business and be quick to spot any change in algorithm. Meticulously pinpoint emerging trends to stay ahead of your business.
Search Engine Optimization Method:
The gold rush of this century is the SEO method. Success can be gauged with Web Analytics even if you are at a loss for keywords.
Want to hit the nail on the head? Then build a directory of keywords, jiggle them while
writing content and track performance and gradings through Web Analytics to do just that.
As you take baby steps into the wonderful work of Web Analytics, remember never rest
thinking it is easy! After all, Digital marketing is nothing but test, analyse, modify, repeat. We are here with you throughout. For a free assessment of your attendance and to increase your sales to 4X, do visit our website or call us.